Va'eira: How to Talk to Pharaoh

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Hashem told Moshe to deliver his messages to Pharaoh in Hebrew, a language that Pharaoh did not even understand. Why was this? And what surprising lesson can we learn from this about effective communication? How is this skill also useful in dealing with our own ego when it refuses to listen to reason?

Based on Likkutei Sichos vol. 16, pp. 73-75.